Born in Amman
GYMKUMA launches in 2020, named for the bear.
About Gymkuma
The big sportswear brands know sport. They don't know Jordan.
GYMKUMA was founded in Amman in 2020 by Hassan S. Abdul-Hadi and named for the bear — kuma, in Japanese — because strength here looks like endurance.
We make performance apparel, gym wear, athleisure and football kits from the heart of the Middle East, for athletes anywhere.
The bear doesn't sprint. It outlasts.
That's the mindset we build for — discipline over hype, consistency over noise.
Every piece is tested by people who actually train in it, and changed when they tell us to.
Built here.
This region has produced athletes for decades and sportswear for almost none of them. We started GYMKUMA to close that gap.
Designed in Amman. Worn from Jordan to wherever you train.
“This region has produced athletes for decades and sportswear for almost none of them. We started GYMKUMA to close that gap.”
Hassan S. Abdul-Hadi — Founder, GYMKUMA
What we stand for
Discipline over hype
We'd rather build something that lasts than something that trends.
Consistency over noise
Show up, do the work, repeat. The same goes for what we make.
Tested by athletes
If the people who train in it want it changed, we change it.
Along the way
Swipe for a few of the moments that got us here.
Jordan Gymnastics Federation
We become official sponsor of the federation and its athletes.
Al-Arabi Football Club
Official sponsor. We back Al-Arabi FC and the growth of football in Jordan.
Bears Run the City
Every October we run the Amman Marathon for breast cancer awareness month.
Kuma Nation
Our community, built on one idea: no athlete rises alone.
No athlete rises alone.
Join Kuma NationAmman, Jordan
