About Gymkuma
Gymkuma is Jordan’s leading homegrown sportswear and lifestyle brand—built by athletes, for athletes.
What started as an online fitness apparel and accessories company has grown into a movement driven by performance, community, and the belief that we built it together.
Gymkuma is more than a brand—it’s a mindset. Bold, disciplined, ambitious, and inspired by the athletes who shape it. Every product we create is designed with purpose, tested with intention, and crafted to meet the real demands of training and everyday life.
OUR MISSION
To redefine the online sportswear market with innovative, high-quality, fashionable, and accessible fitness apparel and accessories—delivering a unique brand experience inspired by athletes, for athletes.
OUR VISION
To empower the next generation of athletes with products and services that not only meet their evolving needs, but exceed them.
To grow a global community grounded in discipline, resilience, and the shared belief that strength is built together.
THE BEAR SPIRIT
Inspired by “Kuma” — Japanese for bear — our brand embodies strength, discipline, and endurance.
The bear symbolizes our mindset: a spirit, a way of life, and a reminder that greatness is earned through consistency and resilience. No athlete rises alone, and no journey is walked without purpose.
FOUNDER’S STORY
Gymkuma was founded by Hassan Abdul-Hadi with a clear vision: to build a brand by athletes, for athletes.
What began as a passion for performance and design evolved into a mission to create authentic sportswear shaped by real training, real feedback, and real athletes.
From the start, Hassan believed that the community should be at the heart of the brand. Every product is built with intention, crafted to perform, and inspired by the people who push themselves every day.
Today, Gymkuma reflects that vision—bold, resilient, and built together with the athletes who wear it.
HEADQUARTERS
Amman, Jordan — 11183
From the heart of the Middle East to athletes around the world.

